Beyond Likes and Followers: How 10 Hospitality Brands Are Crushing It on Social Media
In today’s experience-driven world, the hospitality industry isn’t just about comfy beds and delicious food anymore.
According to CJ Digital, ‘it’s about creating memories, fostering connections, and inspiring that all-important wanderlust.’ And where better to do all that than on the vibrant stage of social media?
Sure, snagging likes and followers is a good start, but hospitality brands that are truly winning are going beyond vanity metrics. They’re leveraging the power of social media to build genuine communities, showcase unique experiences, and ultimately drive growth.
From luxurious escapes to quirky family fun, here’s how ten hospitality brands are mastering the art of social media engagement:
1. Goose Box Catering (London Corporate Catering Company)
Corporate catering gets a serious upgrade with Goose Box. Their Instagram is a feast for the eyes, featuring beautifully presented platters brimming with fresh, seasonal ingredients. They focus on showcasing the creativity and artistry behind their food, making even a boardroom lunch feel like a special occasion.
Their Twitter feed is a valuable resource for busy professionals, offering quick and easy recipe inspiration alongside tips on healthy office snacks and creating a mindful lunchtime routine.
2. The Langham, London (Luxury Hotel)
Epitomizing timeless elegance, The Langham, London uses its social channels to paint a picture of sophisticated luxury. Their Instagram is a masterclass in composition, featuring stunning visuals of their opulent interiors, Michelin-starred cuisine, and iconic afternoon teas.
But luxury isn’t just about aesthetics; The Langham also weaves in a sense of history and heritage, transporting followers to a bygone era. Their engaging Twitter feed offers a glimpse into life at the hotel, from behind-the-scenes peeks at floral arrangements to exclusive events featuring renowned guests.
3. M Social Singapore (Lifestyle Hotel)
M Social Singapore proves that luxury can be playful too. Their Instagram is a kaleidoscope of vibrant colors and quirky design elements, perfectly reflecting the hotel’s youthful and energetic vibe. They champion local Singaporean artists and showcase the city’s hidden gems, inspiring followers to explore beyond the hotel walls.
Their interactive Twitter feed uses Q&As and polls to foster a sense of community, while their stories highlight guest experiences, creating a sense of FOMO (fear of missing out) that’s anything but negative.
4. The Hoxton (Global Hotel Chain)
The Hoxton brand is all about creating a sense of place. Each of their locations boasts a unique personality, reflected beautifully on their social media. Their Instagram feeds are a celebration of local art, culture, and events, making them valuable resources for both guests and locals.
Their Twitter feeds brim with witty banter and insider tips on the best local coffee shops and secret bars, positioning The Hoxton as a gateway to authentic experiences.
5. Dishoom (Indian Restaurant Chain)
Dishoom isn’t just about serving up delicious Bombay street food; it’s about transporting you to the heart of India. Their vibrant Instagram stories take you on a virtual tour of their bustling restaurants, showcasing the energy and camaraderie of the dining experience.
Their witty Twitter feed is a delightful mix of pop culture references, culinary trivia, and hilarious customer interactions, making them a brand with a distinct personality.
6. Bucklebury Farm (Safari Park, Soft Play & Cafe)
Bucklebury Farm isn’t your average family day out. They understand that parents crave a bit of grown-up fun too. Their Instagram feed strikes a perfect balance, showcasing adorable animal encounters for the little ones alongside mouth-watering pictures of the cafe’s homemade cakes for the adults.
Their Facebook page is a haven for parents, offering engaging craft ideas, delicious kid-friendly recipes, and even virtual tours of the farm.
7. Blackfriars (Pub Chain, UK)
Blackfriars proves that pubs can be social media darlings too. Their Instagram is a celebration of classic British pub culture, featuring cozy interiors, pints of ale, and traditional pub fare. Their witty Twitter feed captures the essence of pub banter, filled with playful one-liners and hilarious customer interactions.
They also leverage live-streaming to showcase live music nights and sporting events, making them the virtual watering hole for fans across the country.
8. Airbnb Experiences (Experiences Marketplace)
Airbnb Experiences has revolutionized travel by connecting people with unique and authentic activities. Their Instagram is a travelogue of extraordinary experiences, from learning to make pasta with an Italian Nonna to exploring hidden waterfalls in Thailand.
Their Twitter feed is a treasure trove of travel inspiration, featuring curated lists of top experiences in different cities and user-generated content from satisfied adventurers.
9. Fever (Events & Experiences Platform)
Fever is all about discovering hidden gems in your city. Their Instagram is a dynamic feed showcasing everything from secret speakeasies to immersive art installations and underground dance parties. Their Twitter feed, with its fast-paced updates and underground dance parties.
Their Twitter feed, with its fast-paced updates and use of trending hashtags, keeps users in the loop about the latest and hottest events happening right now. They also excel at user-generated content, encouraging followers to share their Fever experiences using branded hashtags, creating a sense of community and excitement.
10. Contiki (Adventure Travel Company)
Contiki specializes in epic adventures for young travelers. Their Instagram is a visual adventure story, filled with breathtaking landscapes, adrenaline-pumping activities, and group travel shenanigans.
Their stories, often shot from a first-person perspective, make followers feel like they’re right in the thick of the action, fostering a sense of wanderlust and the desire to join the Contiki crew.
Their Twitter feed is a platform for witty travel banter, insider tips on packing and budgeting, and hilarious group travel anecdotes, making Contiki feel less like a travel company and more like a gang of adventurous friends.
Beyond the Likes: Building Genuine Connections
These ten hospitality brands showcase the power of social media beyond vanity metrics. They’re not just broadcasting messages; they’re actively engaging with their audience, fostering a sense of community, and creating a space where potential guests can truly experience the essence of their brand.
Whether it’s through stunning visuals, playful interactions, or valuable user-generated content, these brands are using social media to build genuine connections that translate into loyalty and ultimately, growth.
So, the next time you’re scrolling through your feed, take a closer look at how your favorite hospitality brands are using social media. You might just discover hidden gems, get inspired for your next adventure, and find yourself connecting with a brand on a whole new level.
