SEO Marketing: Your Ultimate Digital Marketing Asset

Internet marketing has many different tools to attract customers and increase sales. SEO is one of them. SEO-marketer not only knows how to optimize the site for the requirements of search engines, but understands how to integrate this optimization into the company’s marketing strategy.

In this article, we will tell you what SEO is in marketing and how it works.

SEO Marketing

SEO is the optimization of a web resource for the requirements of search engines. Marketing is an activity aimed at increasing profits and sales. And SEO marketing is about attracting customers from search engines and increasing sales by bringing the site to the top of search results.

How does it work? A team of specialists – marketers, UX/UI designers of developers and product managers – develops a plan to promote the selling site. This is not a mechanical set of checklist operations that can be found on the Internet.

This is a diverse work, where each step is consistent with the company’s marketing strategy, the target audience is determined and segmented, a sales funnel is built and scenarios of interaction with the target audience are developed for each level of the funnel.

SEO marketing tasks

SEO-promotion in marketing is a solution to diverse tasks: technical, creative, marketing, analytical. For example:

• Bringing target customers to the site through organic search results.
• Achieving top positions on relevant queries in search engines.
• Reducing advertising costs, as effective optimization allows the site to appear in the top search results without paid ads.
• Improving the company’s reputation by managing reviews and establishing feedback with users.
• Increasing trust among the target audience, as higher search engine rankings generally lead to greater trust from users.
• Expanding market coverage, as the vast majority of active buyers search for goods and services through search engines.

The impact of SEO on sales certainly exists, but there are difficulties with metrics reflecting the direct relationship. To assess the effectiveness of seo-marketing, several parameters are used:

• attendance, taking into account transitions from search engines;
• ranking dynamics for the main requests;
• the ratio of visitors and conversion actions on the site (applications, purchases, calls, etc.).

What does SEO marketing consist of?

It should be understood that SEO marketing is not a quick fix. The first results here usually appear after 3-6 months of systematic and full-scale work.

In SEO marketing, an integrated approach is important: you need to like the search robot, bring targeted traffic to the site and weed out non-target, keep the user who clicked on the link, lead him to perform a conversion action, perform after-sales service, work out claims, and motivate positive feedback.

In SEO marketing, there are two main areas of the team’s work:

• internal optimization;
• external optimization;

Internal optimization

Minor technical errors can affect the crawler’s decision to bring the page to the top, so a lot of attention is paid to the technical side in SEO marketing. You need to conduct a technical audit and fix all duplicate pages, errors in HTML code, incorrect robots.txt file, unreadable URLs, redirects, etc.

In addition to purely technical nuances, internal optimization includes the entire layer of work on building the structure of the site and filling its pages with content.

The place in the ranking of search engines and the quality of traffic depend on the competent structure, correct queries and texts optimized for key phrases.

The more relevant queries you collect, the more accurate the solution to the problem you offer, the more useful information you give on the request, the higher your search traffic will be, and, therefore, the higher the sales.

External Optimization

External optimization is simple: the more links from good, authoritative sites that lead to your platform, the more trust search engines will have in you.

However, creating these authentic and powerful links requires thorough research and careful execution. Irrelevant or low-quality links can result in penalties from search engines, negatively impacting your site’s ranking and visibility.

To create high-quality links, SEO marketers identify thematically relevant sites and analyze which ones attract your target audience. They prepare useful materials with natural links and arrange for their publication on these authoritative platforms.

Given the complexities and potential pitfalls of external optimization, you might consider hiring professionals like Trophius, experts in this field.

By entrusting this responsibility to specialists, you can ensure that your link-building strategy is effective and penalty-free, allowing you to focus on other critical aspects of your business.

Why invest in SEO marketing

It should be understood that seo-marketing is a long-term investment. They won’t recoup soon, but the quality of return will be very high. Here are just 2 reasons why you need to invest in long-lasting SEO:

1. Sites that are in the first positions of search results are perceived by users as authoritative resources, and are more trustworthy. This is how you shape the image and prestige of your company in the eyes of the target audience.
2. Over time, the site receives stable targeted traffic from search without contextual or any other paid advertising. You will not need to pay for ads, because for relevant requests, links to your site will be in the field of view of potential customers.

When it makes no sense to invest in SEO marketing

SEO marketing is almost a universal direction in Internet business promotion, but there are still exceptions. It is hardly worth investing in full optimization for search engines in a number of cases:

• calculation for a quick result: in SEO, if you need chairs tonight, the money should have been entered six months ago. To quickly catch up with traffic to the site, you will have to pay for contextual advertising;
• landing page promotion: one-page sites can be promoted, but they still can’t really compete with other sites;
• small budget: at the start, SEO requires a lot of investment. It is very difficult to independently understand all the intricacies of external and internal optimization in practice. It is wiser to hire a group of specialists who constantly look at the topic and monitor changes in algorithms and requirements of search engines. Search engine promotion is too dynamic a niche, everything here quickly becomes obsolete;

Advantages of SEO marketing

SEO optimization as a popular digital marketing tool has several significant advantages:

• universal: it is difficult to come up with a business niche on the Internet for which SEO marketing would be absolutely useless. The tool may not be so effective when there are too few requests on your topic;
• stable: a steady flow of target users from the search will go to the site even after the end of optimization;
• significant: from organic search, according to statistics, a significant part of visitors comes – about half of all traffic;
• target: When users find your site through a relevant search query, they come to you already interested in what you offer. This is why search traffic is considered the most valuable traffic: you’re not chasing after the client; instead, the client finds you.

Cons of SEO marketing

There are several significant drawbacks, because of which many business representatives do not want to contact SEO experts.

• High labor costs.
• Delayed effect.
• Tough competition.

Conclusion

SEO marketing is a complex, but really working way to promote business on the Internet. It requires patience, dedication and steady adherence to the chosen course.

There are no quick results, but there is a cumulative effect. As a result of the competent work of the team of specialists, you get a cool site, stable traffic, a high level of trust among users and search engines.