Diia.City United: Sergey Tokarev and Top Tech Companies Spearheading a Thriving Tech Ecosystem

In the dynamic landscape of Ukraine’s technology sector, a pivotal moment has emerged with the formation of Diia.City United—an alliance that seeks to propel the nation’s IT industry to new heights.

Sergey Tokarev, co-founder and general partner of Roosh, announced about establishing of the union on Facebook. This collaborative effort involves some of the country’s largest tech companies committed to fostering a favorable business climate. 

Diia.City United, unveiled on February 6 in Kyiv, Ukraine, is a strategic union that addresses the pressing needs of the Ukrainian IT sector through effective collaboration with the government.

Sergey Tokarev emphasizes the union’s commitment to legal transparency, work predictability, and the protection and refinement of the Diia.City legal regime.

The investment group Roosh proudly stands as one of the founding members alongside Monobank, Genesis, Ajax Systems, MacPaw, and Netpeak Group.

The visionary goals of Diia.City United, as articulated by Alexander Kosovan, the founder and CEO of MacPaw, extend beyond mere unionism.

He envisions a two-way dialogue with the state, aiming to create a predictable and fair ecosystem for business development.

This collaborative effort seeks to attract investments and unlock Ukraine’s entrepreneurial potential, positioning the nation as a formidable player in the global tech arena.

The strategic priorities of Diia.City United encompass protecting and refining the Diia.City regime, establishing transparent interaction rules between the government and the technological sector, addressing urgent issues in the IT sector, fostering education, accelerating integration into the EU and global markets, and promoting fair rules of diversity, equality, and inclusion.

Natalia Mykolska, Executive Director of the Union, affirms their commitment to being the voice of the tech business, advocating for the current issues of Diia.City and its global development.

During the union’s presentation, founders of Diia.City United underscored Ukraine’s standing as a serious competitor in the international tech market.

However, they assert that achieving true leadership requires the implementation of transparent business conditions.

This, they believe, will expedite development and attract substantial international investments for the burgeoning IT companies within the Diia.City ecosystem.

Deputy Prime Minister Mykhailo Fedorov echoes this sentiment, emphasizing the importance of over 800 Diia.City resident companies, with approximately 100 engaged in the defense tech sector.

He sees Diia.City United as a powerful case of collaboration between the technological business and the state, shaping the rules of the game for mutual benefit.

The presentation of Diia.City United drew not only the attention of Union members and tech industry representatives but also members of parliament, EU and G7 embassy officials, investors, and thought leaders.

As Sergey Tokarev and the tech conglomerate lead the charge, Diia.City United symbolizes a beacon of hope for a thriving, collaborative, and globally competitive Ukrainian technology ecosystem.

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